Vow’d is a bridal-forward dress boutique with a collection of styles for every special occasion
ROLES —
Marketing graphic design and UX
The challenge— Rebrand
Vow’d launched a rebrand of their try-at-home feature, an automated online service as opposed to their previous call-to-order model. The new brand needed to include a logo, color palette and design elements unique to try-at-home that was reflective of their existing branding.
The challenge— Online existence
This package included templates that covered the online existence of try-at-home on email and desktop and mobile homepages (see top of page). Features included navigation, a hero and 2 content slots. The main messages needed to highlight try-at-home and Shop Wedding Dresses as a call to action.